Creating a Meaningful Brand

We admire Umair Haque and his thoughts on making a brand. In this video Umair explains the difference between Functional Brand, Aspirational Brand and Meaningful Brand.

A Meaningful brand:

• Does not harm to community
• Has a tangible possible postive impact on human life (Financially/economically/emotionally)
• Does good for society and one another

This is a something so smart way to think about brands.